I love the Panavision or Cinemascope ratio (2.35 to 1) because this is how we see (i.e. your peripheral vision goes to the right and the left NOT up and down, or at least mine doesn’t!) Many multiplex theaters are designed with widescreen as their optimum presentation format, rather than scope. The reason for this has got to be that it is cheaper to build upwards than sideways because land is expensive, but the viewing experience is not a patch on theater designed for scope.

I was delighted to see that Philips have launched the first 21:9 TV and it looks gorgeous. This link includes a wonderful presentation about the new TV. Not only does it have the same aspect ratio of the best movies of the last 60 years, but it also includes an innovative new technology called Ambilight, that creates a background coloration to the TV that aims to create a more immersive viewing expereince.

I’m not sure waht rice this is being sold at. I would guess a couple of thousand dollars. Hopefully other manufacturers will take th elead and the price of a 21:9 will fall dramatically just like the price of 16:9 flat screen TVs has.

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Cinema proportion TV

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One of the features I do not like is the email invoice function. Instead of being able to send an emailed invoice directly, you have to send it via a Quickbooks server. But there is no real need for it. If you connect to the Internet using an ISP then invoice emails could be sent in exactly the same way as any other email.

The real reason for this feature, of course, is that at some point Quickbooks will cease to support it and strong-arm all their loyal users to buy a new version of the software they don’t need. This is a fact of life/commercial reality, but why do Quickbooks have to come up with nonsense that I saw when I sent an emailed invoice today.

A message appeared that said something to the effect that the great, magnanimous Intuit (Quickbook’s publisher) needed to make the change to best support the maximum number of users on their new version.

Come on guys, you could have come up with a better excuse than that, or maybe, you could have been honest.

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Quickbooks 2006 to stop sending email after May 31, 2006

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An introduction to Internet marketing and planning

After several months of work I finally finished my book and put out a press release through PRWeb. The book described Internet marketing in a way which should be of interest to small businesses wanting to explore how they can market their businesses using the Web.

The book can be purchased here.

I orginally wrote the book using OpenOffice and then transferred it to Quark Xpress where I created each chapter as a separate file. By working on it this way I was able to create the look I wanted without incurring costs for a professional typesetter.

I wanted the book to be available as both a hard copy and as a downloadable version. Sometimes it is nice to be able to sit down with a book rather than reading everything on a computer screen. Therefore, I published the book through Lulu. Lulu produces professionally printed paperbacks and hard cover books using print on demand technology. This meant I was able to print a book, proof read it check the design and then reprint, fairly inexpensively. Once completed, books can be purchased through Lulu (as either a hard copy or pdf download) who literally print a copy after someone orders it.

I also got an ISBN number through Lulu which means that the book is available for order through regular book sellers and Amazon.com.

The whole process took me longer than expected. Every proof reading generated yet more corrections.

Ultimately, I think the whole prublishing indsurty will move towards print on demand (POD). The current economics of printing masses of books results in the pulping many books every year. This is wasteful and expensive. POD means that more niche titles can be produced and hence improves customer choice.

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My new book - An Introduction to Internet Marketing and Planning

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Denny Hatch (in Target Marketing) and Hershell Gordon Lewis (in Direct) always write very entertaining columns that always pack a thought provoking punch. There are always several other articles that are worthy of clipping.

So, whatever sort of marketing you are in, I highly recommend subscribing to these distinguished publications.

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Two excellent direct marketing magazines

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At Yoost’s suggestion, I have installed RSS-footer, available at Yoost’s site. The plugin automatically adds a link back to one’s site within the RSS feed. The idea being that if anyone scrapes your content, at least you get a link out of it.

I just remembered that I was a big fan of Van De Valk, the Dutch detective series, when I was a boy in England. Maybe that’s why  like Joost’s content so much!

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Wordpress SEO video RSS-Footer

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The industry seems to be divided on whether popups are a good idea. I suspect this is because they have been misused and abused by some sites. This has lead to the creation of popup blockers.

In our case we decided to use a popup (written using jQuery) but to restrict it (using a cookie) to make sure that it does not reappear for a site visitor for 20 days. In other words, if a new visitor came to billyfire.com today, and then visited every day for the next 20 days, the popup would not reappear until the 20th day.

I believe the value in the popup is to be able to relate specific information that you want a site visitor to focus on. If the visitor is not interested he can easily remove the popup and it won’t reappear (at least, not be 20 days).

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Popup

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